“The Philips WebCine group found Launchpad Studio during the beginning stage of its service and product development. The questions which Launchpad provided the answers to were “What is WebCine?” and “How can we identify ourselves in a world already bombarded with high-tech, without being repetitive?” Launchpad Studio not only offered us the creative solution for marketing WebCine, but carried out a full range of concepts and ideas that would initially promote Philips and WebCine world wide. Some of the promotional marketing needs included: the WebCine identity, folder and data sheet collateral, cd’s, web site, and trade show display graphics and banners.

The Launchpad team is one of the more creative teams I’ve worked with since being involved within the high-tech industry. A talented group spurred on by challenges, they are ready to tackle any objective given to them. They provided exceptional quality in their designs and service but, more importantly, provided outstanding client recognition with the Philips staff and WebCine team. With creative minds helping to achieve future goals, Launchpad Studio should be proud of their own success.”

Betty Tran
Executive Marketing Director, Philips Corporation

About Philips Webcine

Philips WebCine is an end-to-end solution for advanced internet streaming media. WebCine brings the interoperability and enhanced quality of the MPEG-4 standard to IP networks, allowing streaming to extend beyond computers to emerging wireless and broadband consumer platforms. MPEG-4 insures interoperability between vendors and platforms and provides maximum quality over low bandwidth delivery channels. With MPEG-4, content providers will also be able to offer a new range of personalized services using graphics and animation as well as traditional video.